The New Community Rules: Marketing on the Social Web
Buy a book... In Association with Amazon.co.uk
Author(s): T. Weinberg
Publisher: O'Reilly
ISBN: 9780596156817
Format: softback
546pp
Price: £18.99, $24.99, CAN$31.99
Review Date: 30 September 2009
Review: Social media (blogs, forums, message boards, picture- and video-sharing sites, user-generated sites, wikis and podcasts) facilitate communication between like-minded individuals. Through social media marketing, individuals can promote their website, product or services through online social channels and reach a larger community than they could through advertising channels. This book explains how social technologies work and gives advice and strategies for positioning your business on the social web. There are chapters on: goal setting; networking and implementing strategy; getting into marketing; using blogs; using Twitter; Facebook, MySpace, Linkedin and other social networks; informational social networks; new media tactics (photography, video and podcasting); and an Ultimate Social Marketing Etiquette Book.