You Tube: An Insider's Guide to Climbing the Charts
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Author(s): A. Lastufka and M.W. Dean
Publisher: O'Reilly
ISBN: 9780596521141
Format: softback
301pp
Price: £22.99, $29.99
Review Date: 16 April 2009
Review: YouTube has become a phenomenon since its launch in 2005 for viewing video from all levels from the amateur to the professional. It was bought in 2006 by Google for $1.6bn and provides a premier way to view a huge variety of such material or to launch your own videos. Although the book does show you how to prepare videos in the most effective way, it also shows you the intricacies of how to bring your work to the attention of viewers on YouTube and hopefully how you might reach the top ranks of those celebrities in the field. Chapter titles are: 1. what is this YouTube of which you speak?, 2. Storytelling directing, 3 99-cent film school:shooting editing and rendering, 4. Create your very own channel, 5. Broadcast yourself: user-generated content, 6. Rebroadcasting: commercial content, 7. Building your audience, 8. The community: where do you fit in?, 9. Hacking the system: how to cheat (and why you shouldn’t), 10. Reaching the world, 11. Money money money, 12. Beyond the ‘Tube, 13. Becoming a success story, 14. Closing arguments, 15. Interviews with other YouTube rock stars, Index.