Business Development of the Biotechnology and Pharmaceutical Industry
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Author(s): M. Austin
Publisher: Ashgate Publishing Ltd
ISBN: 9780566087813
Format: hardback
183pp
Price: £70.00
Review Date: 21 August 2008
Review: ‘Business development’ includes activities such as: planning, adding for growth, subtracting for profit, business process improvement, and competitive awareness and advantage. This book covers the contents of a two-day course, given by the author, which provides an ‘illustrated tour’ of the structure of a licensing transaction, with occasional detours into mergers and acquisitions or financing. In the pharmaceutical industry transactions range from licences to patented academic research, to product development as licences, joint ventures and acquisitions of intellectual property rights, to collaboration in development and marketing. Here Martin Austin, with 30 years experience in the industry, provides a practical guide to business development. Chapters include: the role of business development; planning the portfolio; identifying the needs; profiling and searching for opportunities; modelling and valuation; structuring the value; due diligence and negotiations; sealing the deal – the contract; and making the transaction work.