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| Handbook of Consumer Psychology | Buy a book...
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| Author(s): | C. P. Haugtvedt, P. M. Herr and F. R. Kardes (Eds) |
| Publisher: | Taylor & Francis |
| ISBN: | 9780805856033 |
| Format: | hardback |
| 1273pp | |
| Price: | £49.95 |
| Review Date: | 27 May 2008 |
| Review: | Consumer psychology is a discipline which embraces marketing, advertising and psychology. The book contains approximately 100 contributions largely from the US universities with a few from Canada and elsewhere. The common goal of these, as stated by the Editors, is to attain a better scientific understanding of cognitive, effective and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. The first chapter looks at the history of consumer psychology which spans 1895 to 1960. Other chapters are arranged into seven themes: consumer information and how it is perceived, motivation, consumer decision, variables that energize consumers to buy and consume. Next is persuasion, attitudes and social influences, then behavioral decision research, then a section covering topics such as aesthetics, branding and retailing. The final two themes are consumer well-being, and research methods. |