Pharmaceutical Metrics. Measuring and Improving R&D Performance
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Author(s): D. Zuckerman
Publisher: Gower
ISBN: 056608676X
Format: hardback
132pp
Price: £75.00, $144.95
Review Date: 12 April 2006
Review: Over the years as the pharmaceutical R&D has matured and competition has stiffened and a more rigorous approach to it has become necessary. This book provides an insight into how to measure and improve the R&D process. Four case studies of fictional companies are provided to illustrate the concepts that are described. There are chapters on: selecting a metrics system; creating the foundation using strategy maps; developing performance metrics; developing financial, customer and organizational metrics; metric tips and tricks; displaying your metrics; and closing the strategy loop.