| Review: |
William Boeing and Conrad Westervelt had their first experience of flight in 1914. They subsequently bought a seaplane and took flying lessons. As WWI spread across Europe they viewed airplanes and the ability to build them as crucial to the nation’s security. Boeing set up the Pacific Aero products Company and the first plane was test flown in 1916. This is the story of the rise and fall of the Boeing company. For 35 years Boeing dominated the world civil jet transport manufacture. Now this dominance has given way to a European company, Airbus. The authors assess the reasons for the company’s remarkable decline, looking at the key errors and the significance of the loss of strategic drive. In 2005 the company has exhibited some signs of recovery and, in the last chapter, the authors assess their prospects in the light of recent events. |