Apple Confidential 2.0. The Definitive History of the World's most Colorful Company
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Author(s): O. Linzmayer
Publisher: No Starch Press
ISBN: 1593270100
Format: softback
323pp
Price: $19.95
Review Date: 02 March 2004
Review: Owen Linzmayer tells the story of Apple through revealing stories, margin notes, photographs, detailed timelines, and pithy quotes. He has trawled forgotten archives and interviewed keyplayers to present a definitive history of Apple. It begins with Stephen Wozniak, born in what was to be called Silcon valley, in 1950. It follows his life and that of his growing company from its inception on April Fool’s day 1976, through its growth, it’s period of disastrous executive decisions, up to to its rallying and place in the industry today. This new edition contains new materials and photos.