Mobile Business Strategies. Understanding the Technologies and Opportunities
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Author(s): J. Paavilainen
Publisher: Addison-Wesley Longman
ISBN: 0201788985
Format: softback
237pp
Price: £24.99
Review Date: 19 April 2002
Review: This book looks at the emerging trends in the field of mobile phones and discusses the roles of financial institutions, operators, content providers and other parties engaged in the mobile commerce value chain. First it provides an introduction to the mobile internet and goes on to discuss both individual and corporate users. It also covers location-based services and identifies possible target segments for various location-dependent applications. Finally, mobile portal strategies are reviewed and individual recommendations are given to web portals, content providers, mobile operators, financial institutions, system integrators and application developers.